Reading Time: 5 minutesExecution is the difference between good results and great results. You can have the best plan in the world but if it’s not executed properly you won’t get the results… Read More »Execution Should Be Part Of The Plan
Reading Time: 6 minutesThe beginning of the new year always feels new. Like we are starting with a blank slate. It’s the time where we like to reset. We create goals but we… Read More »You Need a Strategic Marketing Plan
Reading Time: 5 minutesIn the last couple of weeks, I have talked about some trends with Facebook and Google that are going to have a big impact on 2020 and beyond. This week… Read More »Can Public Relations Save Its Self?
Reading Time: 7 minutesIf you’re like me, you spend a lot of time trying to learn, but what if the knowledge we have gained is wrong? I had an instructor who told me… Read More »Is Your Marketing Mindset Out Of Date?
Reading Time: 5 minutesEverybody likes a good story. We spend billions of dollars a year going to the movies to see stories play out on the big screen, watching them on television, anding… Read More »Spark Interest And Loyalty With Storytelling
Reading Time: 5 minutesAwareness is an important step on the journey to making a purchase. Without it out a prospect will never have the chance to become a customer. Through conversations, I’ve found… Read More »Is All Awareness the Same?
Reading Time: 5 minutesThe only thing sure in the world is change, and this applies to your marketing communication efforts as well. We now have more options than ever. This is a good… Read More »Prevent your Communication Efforts from Taking the Dirt Nap
Reading Time: 4 minutesA few weeks ago I talked about using the marketing funnel to convert leads into customers. The concept itself rather simple. Marketing communication brings people into the funnel and through… Read More »Your Leads Need Help to become Your Customers
Reading Time: 4 minutesDeveloping a public relations plan will help your organization meet it’s business goals. If you don’t have a plan, you are missing a great opportunity to add to your organization’s bottom… Read More »Do You Have a Public Relations Plan?
Reading Time: 2 minutesUnless you have been in a cabin deep in the woods without access to the outside world, you are probably aware of Facebook’s recent troubles. The Cambridge Analytica scandal has… Read More »The Cambridge Analytica Data Scandal: Should Your Business Stay on Facebook?
Reading Time: 3 minutesPublic relations (PR) isn’t an easy job. It seems like every year there is more we need to know to do our jobs. It’s hard to keep up sometimes. It’s… Read More »Key Skills for Public Relations
Reading Time: 4 minutesSeveral months ago I was speaking to a non-profit that I was working with. I asked the question, “What do you think public relations is?” I got some silence and… Read More »What is Public Relations?
