My journey into marketing and PR strays from the typical path. Rather than heading straight into communications, I explored careers in music, retail management, and even banking at Wells Fargo before finding my calling at Intel.

My time there proved pivotal, providing hands-on business experience and the opportunity to spearhead projects redefining my group’s operations. It was writing communications to Intel’s 50,000 US employees that I discovered my true passion: connecting with audiences.

Eager to pursue this interest, I headed back to school at Boise State University in 2008 to study Communication and public relations. While there, I served as Publicity Director for the university’s Public Relations Student Society of America (PRSSA) chapter and represented them as a delegate at the PRSSA National Convention.

I supplemented my studies with internships at Peyron Strategic Communications, assisting the Boise agency in increasing exposure for a local nonprofit, and on Walt Minnick’s congressional campaign, conducting political research.

Since graduating in 2011, my journey has led me to Blue Cross of Idaho and starting my own consultancy, Shane Carpenter Strategic Communication.

I now use digital marketing and public relations to help businesses authentically connect with target audiences.

When I’m not busy strategizing for clients, you’ll find me gardening, cooking, writing, listening to music, or pondering the mysteries of the universe.