Strategic Planning

The map to help you get to where you need to be.

“Planning is bringing the future into the present so that you can do something about it now.”

  – Alan Lakein 

At some time or another, everybody has had a moment where they hope things improve. We’ve been there as well and from experience, we can you you that hope isn’t a strategy. It’s really just an excuse to avoid creating a one. 

Why is strategy important? This is a fair question. It’s because it’s a map to help your business get to where it needs to be. 

We don’t create cookie-cutter plans that we can easily dispense to everybody who comes along. Our goal is to create something that provides value to you  which means we work with you to create a plan that is specific to your business and its goals. 

With this in mind, all of our planning sessions break into a business section and a marketing section. The business section help to clarify who your customers are, how you communicate with them, how you’re different from competitors, and the challenges you face. 

We then take this information and apply it to creating an integrated marketing and communication plan where we’ll create measurable marketing goals, a marketing strategy, marketing objectives, and the tactics you need to achieve them. 

Not every business has the same needs or budget so we have three different planning packages. 

Get Me Started

This package is for those who have smaller budget to invest. 

It’s a one day session in which we will create a basic marketing plan. 

In order to achieve this we will cut down on the time we spend talking about your business. We’ll talk about your goals for the year, differentiators, your target market, and brand voice. 

The time we spend working on the marketing and communication piece of the plan is the same as the other packages we offer. 

Check out the agenda for this session here

Blue Collar

This is our standard planning package. 

It’s a two-day session. On the first day, we talk about your business. Your company’s values, your mission, where you to be in the short and long term, the obstacles you face, your brand voice, and more. 

On the second day, we will focus on the marketing and communication plan. 

Check out the agenda for this session here

Fully Loaded

This is our Blue Collar package on steroids. 

It’s everything from the Blue Collar package but before we meet to plan we will do a complete audit of all your marketing channels and talk to the people in charge of them. We will also speak to your management and sales teams to get their feedback. 

Check out the agenda for this session here

Nothing makes us feel better than helping businesses. We can help. Take the first step. Contact us and together we will develop a strategic plan that will take your organization where it needs to be.

© 2020 Shane Carpenter Strategic Communication

P.O. Box 1911 Nampa, Idaho 83653 208.250.0091