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Strategic Planning

The map to help you get to where you need to be.

Don't Leave Your Marketing to Chance

At some time or another, everybody has had a moment where they hope things improve. We’ve been there as well and from experience, we can you you that hope isn’t a strategy. It’s really just an excuse to avoid creating a plan. 

“Planning is bringing the future into the present so that you can do something about it now.”

  – Alan Lakein 

Strategy is important because it tells you how you are going to get  your business get to where it needs to be. 

The documentation of your strategy is your plan and it helps you and your team understand where you’re going and how you’re getting there.

We don’t create cookie-cutter plans that we can easily dispense to everybody who comes along. Our goal is to create something that provides value to you  which means we work with you to create a plan that is specific to your business and its goals. 

With this in mind, all of our planning sessions break into a business section and a marketing section. The business section helps to clarify who your customers are, how you communicate with them, how you’re different from competitors, and the challenges you face. 

We then take this information and apply it to creating an integrated marketing and communication plan where we’ll create measurable marketing goals, a marketing strategy, marketing objectives, and the tactics you need to achieve them. 

Not every business has the same needs or budget so we have three different planning packages. 

Fully Loaded

This is our most in-depth planning package. 

There are pre-planning activities that include a full audit of your marketing channels. We will also speak to the people in charge of them, your management team, and finally your sales team. 

We compile a report with this information that we will deliver and use when we sit down and plan with you. 

The planning session will be over a two day period. 

The first day we will talk about your company’s goals, values, mission, where you want to be in both the long and short-term the obstacles you face, positioning, and more.

On the second day, we will review your previous marketing efforts and create a strategy. We will also define your marketing goals, objectives, and tactics that will help you reach your business goals and talk about how the plan will be measured so you can see the return on your investment.  

Check out the agenda for this session here.


Blue Collar

This is our standard planning package. 

It’s identical to our Fully Loaded planning process in every with the exception of the pre-planning activities which are not offered with this package. 

Check out the agenda for this session here

Get Me Started

This package is for those who have smaller amount to invest. 

It’s a one day session in which we will create a basic marketing plan. 

We spend less time talking about your business and more time on the marketing and communication piece.  

Check out the agenda for this session here

Nothing makes us feel better than helping businesses. We can help. Take the first step. Contact us and together we will develop a strategic plan that will take your organization where it needs to be.

© 2020 Shane Carpenter Strategic Communication