Paid Media is an Important Piece of the Puzzle
Reading Time: 4 minutes Paid media is only one of many pieces that are available in marketing communication efforts. However. if it’s not used right, you won’t see optimal results. I spent years trying to determine how all the different elements of marketing communication would work together to get the best results. Then one day I stumbled upon the PESO model which identifies four components: Paid Media Earned Media Shared Media Owned Media PESO was developed by Gini Dietrich at Spin Sucks. She identified, organized,… Read More »Paid Media is an Important Piece of the Puzzle