Blog

Welcome to the Mighty Messenger blog by Shane Carpenter Strategic Communication where you will find actionable tips and inspiration to improve your marketing and public relations programs.

Does Marketing Really Create Demand?

Reading Time: 5 minutesThere is an idea that I’ve seen over and over again. It’s that marketing creates demand. You might agree because you have seen that when you’re actively…

What Do Gardening and Marketing Have in Common?

Reading Time: 7 minutesGardening has become a nice summer hobby. For some reason, I find it relaxing. The other day I was pruning some tomato plants and my mind started…

Are You Chasing The Big Sexy Idea?

Reading Time: 5 minutesFor as long as I remember I have been attracted to the “big sexy idea.” Based on what I see online and from conversations with clients, I’m…

Is Social Media Just Another Promotional Channel?

Reading Time: 5 minutesThere is no doubt that social media has changed society. Whether it’s for better or worse is a judgment I’ll leave to you. From a marketing and…

Should Your Website Have A Blog?

Reading Time: 10 minutesThe blog has been with us for over 20 years and during that time it has become very popular. In fact, there are those that would say…

What You Need to Know About Publicity

Reading Time: 6 minutesPublicity. Studios, television companies, and streaming platforms use it to let people know about a new movie or show. Actors and musicians use it to let people…

3 Lessons From the NCAA Basketball Tournament to Apply to Your Marketing

Reading Time: 5 minutesI’ve always enjoyed basketball so March is one of my favorite times of the year. There is the excitement of the conference tournaments and the anticipation of…

Super Bowl Ads: 3 Important Lessons to Apply to Your Marketing

Reading Time: 4 minutesThe Super Bowl is one of the biggest sporting events in the world but it’s not only about the game. The ads run during the Super Bowl…

Integrated Marketing Communication is the Present and Future

Reading Time: 8 minutesHave you ever heard of integrated marketing communication? It’s not a hot new idea. In fact, it’s a concept that has been around for a long time…

Shane Carpenter helps small and mid-sized businesses develop focused marketing and PR strategies that connect with their audiences. He partners with companies to build programs that align with their business goals. His approach emphasizes understanding each client’s unique needs to create practical marketing solutions that build trust and drive engagement.