Blog

Welcome to the Mighty Messenger blog by Shane Carpenter Strategic Communication where you will find actionable tips and inspiration to improve your marketing and public relations programs.

Strategic Marketing Planning: Why Do You Do That?

Reading Time: 9 minutesA few months ago I wrote a post on developing a strategic marketing plan. It covered what it is, why it’s important to your marketing, and the…

What’s On My Mind As We Enter 2022

Reading Time: 4 minutesHere we are in 2022. It’s been an interesting couple of years, to say the least. It’s delivered some challenges that I bet you never expected. I…

Four Unnerving Predictions For Your Marketing in 2022 (And How To Avoid Them)

Reading Time: 5 minutesThe year is winding down which means the marketing predictions articles are winding up. These are the articles where a bunch of smart people guess what will…

Video: Four Issues That Will Derail Your Marketing

Reading Time: 5 minutesThe following transcript has been generated for your reading pleasrue. Please reference the video to insure its accuracy. Introduction Hello, and welcome. My name is Shane and…

6 Must-Read Email Newsletters

Reading Time: 10 minutesPlus 6 more you should check out. Like many things in marketing, the email newsletter has been pronounced dead. I beg to differ. I believe the people…

Are You Using Always-On Marketing?

Reading Time: 6 minutesAlways-on marketing isn’t a new concept but it is one that is often overlooked. The question is why? Maybe it’s because, like many of you, I like…

Why Do You Need a Strategic Marketing Plan?

Reading Time: 18 minutesA strategic marketing plan is important to your marketing and public relations (PR) efforts. Marketing isn’t selling. It creates awareness, interest, informs people about your business and…

Content Marketing Is Getting Harder

Reading Time: 8 minutesContent marketing has been a popular tactic for those in marketing and public relations (PR). It’s no wonder. There are many great reasons to use content marketing…

Sales Needs Content Too

Reading Time: 6 minutesIt’s hard to market without content. It’s no small wonder that they are joined at the hip. Content isn’t just for marketing. It can play a role…

Shane Carpenter helps small and mid-sized businesses develop focused marketing and PR strategies that connect with their audiences. He partners with companies to build programs that align with their business goals. His approach emphasizes understanding each client’s unique needs to create practical marketing solutions that build trust and drive engagement.