Reading Time: 6 minutes The buyer’s journey and the marketing funnel are just two tools that public relations and marketing have to work with. Knowing what they are and how they work are important but should we focus on one over the other? A few weeks ago I read an article in regards to the buyer’s journey and it made what I felt was a bold statement. The author, David Rondewald, stated, “The buyer’s journey has replaced the traditional marketing funnel as the way… Read More »How Do You Look At The Sales Process?