Reading Time: 5 minutes Earned media is probably the most popular tactic amongst public relations (PR) professionals. It has been the bread and butter of the industry for decades but it isn’t just a tactic strictly for PR pros. I practice a hybrid of digital marketing and PR that I reference as marketing communication. Earned media is an important part of what I do. This is the second of four articles in which we are digging deeper into each element of the PESO model.… Read More »What is Earned Media and Why is it Important?
Reading Time: 4 minutes On the surface, it doesn’t seem that earned media and search engine optimization (SEO) have much in common let alone any connection. Yet, they can work together in a way to boost your marketing communication efforts. This isn’t to say that it will. They don’t have to work together at all. Like many things in life, it’s a choice. You can choose to learn how to use them as a one-two punch or you can choose to let them work… Read More »How Earned Media Can Help Your Site’s SEO