What is Earned Media and Why is it Important?
Reading Time: 5 minutes Earned media is probably the most popular tactic amongst public relations (PR) professionals. It has been the bread and butter of the industry for decades but it isn’t just a tactic strictly for PR pros. I practice a hybrid of digital marketing and PR that I reference as marketing communication. Earned media is an important part of what I do. This is the second of four articles in which we are digging deeper into each element of the PESO model.Read More »What is Earned Media and Why is it Important?