Earned Media Archives - Shane Carpenter Strategic Communication

What is Earned Media and Why is it Important?

by Shane Carpenter
April 30, 2022

Reading Time: 5 minutesEarned media is probably the most popular tactic amongst public relations (PR) professionals. It has been the bread and butter of the industry for decades but it isn’t just a… Read More »What is Earned Media and Why is it Important?

How Earned Media Can Help Your Site’s SEO

by Shane Carpenter
April 30, 2022

Reading Time: 4 minutesOn the surface, it doesn’t seem that earned media and search engine optimization (SEO) have much in common let alone any connection. Yet, they can work together in a way… Read More »How Earned Media Can Help Your Site’s SEO