What is Earned Media and Why is it Important?
Reading Time: 5 minutes Earned media is probably the most popular tactic amongst public relations (PR) professionals. It has been the bread and butter of the industry for decades but it isn’t just a tactic strictly for PR pros. I practice a hybrid of digital marketing and PR that I reference as marketing communication. Earned media is an important part of what I do. This is the second of four articles in which we are digging deeper into each element of the PESO model.… Read More »What is Earned Media and Why is it Important?