Skip to content
Marketing Investment

Marketing is an Investment in the Future

Reading Time: 8 minutes For some, marketing is nothing more than a necessary evil and when they can, they will avoid it. It’s an expense stealing from the bottom line. When budgets are tight, one of the first things to go out the door is marketing. Why market if the budgets are lean? There are certainly other places where the money is needed more. When business is good, some companies make the decision to stop marketing. Why spend extra money on it if it’sRead More »Marketing is an Investment in the Future

execution

Execution Should Be Part Of The Plan

Reading Time: 5 minutes Execution is the difference between good results and great results. You can have the best plan in the world but if it’s not executed properly you won’t get the results that match. In fact, you could get mediocre results from a really well-designed plan. Implementing a plan requires a completely different skillset. This can be why strategic plans don’t see the light of day after they are created. A plan can be intimidating. It has all these different components thatRead More »Execution Should Be Part Of The Plan

strategic marketing plan

You Need a Strategic Marketing Plan

Reading Time: 6 minutes The beginning of the new year always feels new. Like we are starting with a blank slate. It’s the time where we like to reset. We create goals but we have a hard time hitting them if we even hit them at all. Why is that the case? Most of the time it’s because we don’t have a plan. We count on the fact that our willpower can carry us to our desired result. Desire is great but it’s notRead More »You Need a Strategic Marketing Plan

Four Things that are Scary for your Marketing

Reading Time: 4 minutes I don’t know about you but I have been getting in the Halloween spirit. At this time of year, I always pull out the horror movies in the hopes that I will scare myself silly. Since it’s only a couple days until Halloween I thought I would focus on the scary things that I’ve seen over the years. There are four things that I occasionally run into that I find kind of scary. They don’t scare me as The ExorcistRead More »Four Things that are Scary for your Marketing

Is Your Marketing Mindset Out Of Date?

Reading Time: 7 minutes If you’re like me, you spend a lot of time trying to learn, but what if the knowledge we have gained is wrong? I had an instructor who told me of a philosopher who said that we should find out all we can about a topic and then proceed as if we know nothing. Mind blown. This applies to the world around us. It’s not that what we’ve learned is wrong but that it’s no longer right as the worldRead More »Is Your Marketing Mindset Out Of Date?

Spark Interest And Loyalty With Storytelling

Reading Time: 5 minutes Everybody likes a good story. We spend billions of dollars a year going to the movies to see stories play out on the big screen, watching them on television, anding read them in books. We use them to illustrate how our day went or why the person who cut us off on the way home is a jerk. Stories are great fun but they can be more than mere entertainment. In the business world, we use them to persuade andRead More »Spark Interest And Loyalty With Storytelling

Do You Know The Two Types Of Marketing?

Reading Time: 5 minutes Marketing really comes down to two facets: inbound marketing and outbound marketing. Some of you might be thinking this is too simple. Others may be thinking this is too complex. Like many things, the answer is probably somewhere in the middle. Marketing can be complex and it can be simple. There are many models, tools, and tactics can be employed which involves determining the proper analytics to measure it all. That can be complex but the way you engage prospectsRead More »Do You Know The Two Types Of Marketing?

What Is The Buyer’s Journey And How Will It Help Your Business

Reading Time: 5 minutes There are many useful tools and models to help your marketing communication efforts such as the PESO model but have you ever considered the buyer’s journey? It’s a great way to flip the marketing funnel and understand the journey from the viewpoint of a prospect. This is important in helping you create content and messaging that will resonate. The marketing funnel is more about you. The buyer’s journey is more about them. As you will see as we talk aboutRead More »What Is The Buyer’s Journey And How Will It Help Your Business