Reading Time: 6 minutes The beginning of the new year always feels new. Like we are starting with a blank slate. It’s the time where we like to reset. We create goals but we have a hard time hitting them if we even hit them at all. Why is that the case? Most of the time it’s because we don’t have a plan. We count on the fact that our willpower can carry us to our desired result. Desire is great but it’s not… Read More »You Need a Strategic Marketing Plan
Reading Time: 4 minutes I don’t know about you but I have been getting in the Halloween spirit. At this time of year, I always pull out the horror movies in the hopes that I will scare myself silly. Since it’s only a couple days until Halloween I thought I would focus on the scary things that I’ve seen over the years. There are four things that I occasionally run into that I find kind of scary. They don’t scare me as The Exorcist… Read More »Four Things that are Scary for your Marketing
Reading Time: 7 minutes If you’re like me, you spend a lot of time trying to learn, but what if the knowledge we have gained is wrong? I had an instructor who told me of a philosopher who said that we should find out all we can about a topic and then proceed as if we know nothing. Mind blown. This applies to the world around us. It’s not that what we’ve learned is wrong but that it’s no longer right as the world… Read More »Is Your Marketing Mindset Out Of Date?
Reading Time: 5 minutes Everybody likes a good story. We spend billions of dollars a year going to the movies to see stories play out on the big screen, watching them on television, anding read them in books. We use them to illustrate how our day went or why the person who cut us off on the way home is a jerk. Stories are great fun but they can be more than mere entertainment. In the business world, we use them to persuade and… Read More »Spark Interest And Loyalty With Storytelling
Reading Time: 5 minutes Marketing really comes down to two facets: inbound marketing and outbound marketing. Some of you might be thinking this is too simple. Others may be thinking this is too complex. Like many things, the answer is probably somewhere in the middle. Marketing can be complex and it can be simple. There are many models, tools, and tactics can be employed which involves determining the proper analytics to measure it all. That can be complex but the way you engage prospects… Read More »Do You Know The Two Types Of Marketing?
Reading Time: 5 minutes There are many useful tools and models to help your marketing communication efforts such as the PESO model but have you ever considered the buyer’s journey? It’s a great way to flip the marketing funnel and understand the journey from the viewpoint of a prospect. This is important in helping you create content and messaging that will resonate. The marketing funnel is more about you. The buyer’s journey is more about them. As you will see as we talk about… Read More »What Is The Buyer’s Journey And How Will It Help Your Business
Reading Time: 5 minutes Change. It’s inevitable and yet we will sometimes do everything in our power to stop it. I get it. Change can be scary and it can be hard but running from it or trying to prevent it never works. It just prolongs the inescapable and can put your business at a serious disadvantage. Over the last ten years, there has been more change in marketing than the last several decades before it. Public relations (PR) hasn’t been spared. It too… Read More »The World Has Changed. Have You?
Reading Time: 4 minutes Revenue is the lifeblood of businesses. To get it, some will spend millions on marketing while others spend next to nothing. The amount that spent can depend on many things but the biggest issue will be how much you can afford. Not everybody has the luxury of a million budget. Of course, you don’t necessarily need a million dollar budget to be successful. You can have great success with much less. It’s not how much you spend, it’s how it’s… Read More »Are You A Revenue Marketer?
Reading Time: 5 minutes The only thing sure in the world is change and this applies to your marketing communication efforts as well. We now have more options than ever. This is a good thing but it does make things more challenging. When we have always done things a certain way it feels comfortable. It’s what we know and to change can feel uncomfortable and maybe even a little bit dangerous. Recently I was having a conversation with a peer about Public Relations (PR).… Read More »Prevent your Communication Efforts from Taking the Dirt Nap
