Reading Time: 4 minutes For most of us, what we know as shared media started in 2002 with Friendster. Of course, I’m not here to give you a history lesson. We’re here to talk about marketing communication. Over the last two weeks, we have been diving deeper into the PESO model, an integrated marketing communication model, developed by Gini Dietrich at Spin Sucks. We have already talked about paid media and earned media so this week, we are going to talk about shared media.… Read More »Shared Media is an Important Piece of Marketing