Reading Time: 9 minutes A few months ago I wrote a post on developing a strategic marketing plan. It covered what it is, why it’s important to your marketing, and the elements you need to create a basic strategic marketing plan. I feel like planning is incredibly important. If aren’t familiar with my background, I used to work in human resources at Intel. While I wouldn’t want to go back, I’m grateful for my time there. Working at Intel was like going to school.… Read More »Strategic Marketing Planning: Why Do You Do That?
Reading Time: 18 minutes A strategic marketing plan is important to your marketing and public relations (PR) efforts. Marketing isn’t selling. It creates awareness, interest, informs people about your business and its products and/or services while also building affinity and trust. These are all important aspects that need to happen before somebody is willing to do business with you. A strategic marketing plan is a guide that helps you do all things I mentioned so you can get the results you want for your… Read More »Why Do You Need a Strategic Marketing Plan?