Reading Time: 6 minutes I use the PESO model to develop integrated marketing communication plans but is that its only use? I always like to look at things from different angles. While PESO is the intention, it doesn’t necessarily have to be used in this way. For the record, I am a huge advocate of integrated plans. They offer more value and you will get better results. For those of you who don’t have the bandwidth, the budget or just aren’t sold on an… Read More »Does PESO Always Have To Be Integrated?