Your Not Done Planning Until You Have Rocks

Reading Time: 4 minutes It’s that time that we should all be planning for the new year.  In early October I wrote a couple of articles that talked about different pieces of the planning process. They focused on things that you need to know about your organization before you can plan the tactics that you need to meet your goals and objectives.  One article talked about the SWOT analysis which is strengths, weaknesses, opportunities, and threats. The other talked… Read More »Your Not Done Planning Until You Have Rocks

Planning doesn’t have to be a Nightmare

Reading Time: 6 minutes Planning can be arduous. Even more so if you don’t have a process or a model to help you. Well, lucky for us there is something that we can use to help put together a great marketing communication plan. It’s called GSOT. I have talked about before in a post a few months ago when I wrote about planning. For those of you who missed it, GSOT stands for: Goals Strategy Objectives Tactics Let’s take… Read More »Planning doesn’t have to be a Nightmare