Reading Time: 5 minutes I’ve always enjoyed basketball so March is one of my favorite times of the year. There is the excitement of the conference tournaments and the anticipation of which teams will make the NCAA tournament. Which team might make a surprise tournament run and become a Cinderella team that intrigues the country? It’s the madness, the upsets, that make the NCAA tournament so exciting. You’re likely not looking for that same kind of excitement when it comes to the marketing and… Read More »3 Lessons From the NCAA Basketball Tournament to Apply to Your Marketing
Reading Time: 4 minutes The Super Bowl is one of the biggest sporting events in the world but it’s not only about the game. The ads run during the Super Bowl have come to be seen as entertainment in their own right. The obvious thing for me to do in this article would be to critique this year’s ads telling you which ones I thought were the best and which didn’t quite make the grade. I’m not going to do this because I see… Read More »Super Bowl Ads: 3 Important Lessons to Apply to Your Marketing
Reading Time: 8 minutes Have you ever heard of integrated marketing communication? It’s not a hot new idea. In fact, it’s a concept that has been around for a long time but didn’t get much attention from marketers until the 1990s. At its most basic, the idea is to have consistent messaging over multiple marketing channels. It may sound easy but there are many challenges and it’s not just understanding how the different channels work. It could be the way your company is structured… Read More »Integrated Marketing Communication is the Present and Future
Reading Time: 9 minutes A few months ago I wrote a post on developing a strategic marketing plan. It covered what it is, why it’s important to your marketing, and the elements you need to create a basic strategic marketing plan. I feel like planning is incredibly important. If aren’t familiar with my background, I used to work in human resources at Intel. While I wouldn’t want to go back, I’m grateful for my time there. Working at Intel was like going to school.… Read More »Strategic Marketing Planning: Why Do You Do That?
Reading Time: 4 minutes Here we are in 2022. It’s been an interesting couple of years, to say the least. It’s delivered some challenges that I bet you never expected. I certainly didn’t. I feel like I’ve been running the gauntlet for the last two years and am now limping into the new year. It appears I’m not the only one. Many of the newsletters that hit my inbox towards the end of 2021 had a hint of somberness to them which was unexpected.… Read More »What’s On My Mind As We Enter 2022
Reading Time: 5 minutes The year is winding down which means the marketing predictions articles are winding up. These are the articles where a bunch of smart people guess what will happen over the next year in the world of marketing and communication. I’m not going to lie. I read my fair share and while they are interesting they aren’t really that helpful. Not unless the main goal is entertainment. These types of articles really have more in common with visiting a fortune teller… Read More »Four Unnerving Predictions For Your Marketing in 2022 (And How To Avoid Them)
Reading Time: 5 minutes The following transcript has been generated for your reading pleasrue. Please reference the video to insure its accuracy. Introduction Hello, and welcome. My name is Shane and today I going to talk to you about four issues that can derail your marketing before it ever gets started. Let’s get going. Confusing Tactics For Strategy This one doesn’t surprise me much as most of the marketing information out there focuses much more on tactics. It’s those things such as how to… Read More »Video: Four Issues That Will Derail Your Marketing
Reading Time: 10 minutes Plus 6 more you should check out. Like many things in marketing, the email newsletter has been pronounced dead. I beg to differ. I believe the people who have made this proclamation are trying to be either provocative or appear trendy. There is a third alternative that I typed out but it seemed kind of mean so I took it out. I’ll let you guess what it was. I get a ton of emails. I’ve never stopped and counted but… Read More »6 Must-Read Email Newsletters
Reading Time: 6 minutes Always-on marketing isn’t a new concept but it is one that is often overlooked. The question is why? Maybe it’s because, like many of you, I like the big splashy idea and it’s something that a marketing campaign loves to throw at us. There is more to marketing than this and big splashy ideas don’t grow on trees. Even they did, what appeals to you and what appeals to your potential customer are likely not the same. We really need… Read More »Are You Using Always-On Marketing?
Reading Time: 18 minutes A strategic marketing plan is important to your marketing and public relations (PR) efforts. Marketing isn’t selling. It creates awareness, interest, informs people about your business and its products and/or services while also building affinity and trust. These are all important aspects that need to happen before somebody is willing to do business with you. A strategic marketing plan is a guide that helps you do all things I mentioned so you can get the results you want for your… Read More »Why Do You Need a Strategic Marketing Plan?