Blog

Welcome to the Mighty Messenger blog by Shane Carpenter Strategic Communication where you will find actionable tips and inspiration to improve your marketing and public relations programs.

We Must Do Better

Reading Time: 3 minutesWe are in the middle of a series on the type of content you can create at different levels of the funnel. and we will continue that…

What Is Middle Of The Funnel Marketing?

Reading Time: 9 minutesMiddle of the funnel marketing is an important but sometimes forgotten element in both marketing and public relations. This is because much of the time organizations get…

What Is Top Of The Funnel Marketing?

Reading Time: 8 minutesIn marketing articles, I often see the terms top of the funnel content, middle of the funnel content, and bottom of the funnel content. What exactly is…

Should You Be Planning For The Future?

Reading Time: 6 minutesMany days when I wake up I feel like I’m living in some crazy alternate timeline. The last couple of months have been interesting to say the…

Are You In Control of Your Marketing?

Reading Time: 5 minutesThere is more information available to you right now than at any time before in human history. This is a great thing but it also comes with…

Times Are Crazy But You Still Need A Strategic Plan

Reading Time: 5 minutesIf you are a regular reader of this blog, you know that I am a strong advocate of having a strategic marketing plan but when the world…

Create Tactics That Will Help You Crush Your Goals

Reading Time: 4 minutesThis is the last article in which we will talk about GSOT. We have been moving down the line from broad to more specific. We’ve talked about…

Develop Objectives That Will Help You Meet Your Goals

Reading Time: 4 minutesA few weeks ago we were talking about a model to help create a strategic marketing plan. This was when you could still go to a restaurant…

8 Books That Will Boost Your Game

Reading Time: 4 minutesThe last several weeks have felt more like several years. Like you, I’m still adjusting to the new normal that has arisen in response because of COVID19…

Shane Carpenter helps small and mid-sized businesses develop focused marketing and PR strategies that connect with their audiences. He partners with companies to build programs that align with their business goals. His approach emphasizes understanding each client’s unique needs to create practical marketing solutions that build trust and drive engagement.