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Why Marketing Communication is the Perfect Option

Reading Time: 4 minutes Marketing communication. Digital marketing. Public Relations. What are these things? More importantly, should your business be using one of them and if so, which one? They are all different and yet in some ways, the same. Confused? Welcome to the club. Sometimes these terms are used interchangeably. It just depends on who you are talking to. Today I’m going to talk about all three. I will tell you what they are and what they do. I have a clear favorite… Read More »Why Marketing Communication is the Perfect Option

Use a Marketing Funnel for Results

Reading Time: 3 minutes Use a Marketing Funnel to guide people to a purchase Regardless of whether your organization is selling a product or asking for donations, your customer will be going through a marketing funnel. Your marketing communication efforts will have a big impact on getting people into and pulling them through, but what is a marketing funnel? The marketing funnel has six stages:  Awareness Interest Consideration Conversion Customer Relationship/Retention Evangelism Some of your customers will go through the funnel slowly while others will… Read More »Use a Marketing Funnel for Results

Do You Have a Public Relations Plan?

Reading Time: 4 minutes Developing a public relations plan will help your organization meet it’s business goals. If you don’t have a plan, you are missing a great opportunity to add to your organization’s bottom line. But how do you develop a plan? There isn’t one specific way that you have to follow although there are certain elements that you need to have. In this post I’m going to show you some steps to help you create a plan. Like any plan, it’s not something… Read More »Do You Have a Public Relations Plan?

Perspective: Your greatest weapon

Reading Time: 5 minutes Looking at thing differently is important. The above picture is of the Space Needle. It’s from a different perspective. The pictures we are used to seeing show it as part of the Seattle skyline but this was my view standing under it. It’s still the Space Needle, it’s just not the way we are used to seeing it. Most organizations have best practices to help us do the right things right. Once we have them it’s easy to rely on them.… Read More »Perspective: Your greatest weapon

Marketing Communication: What should you be measuring?

Reading Time: 4 minutes In my last post, Marketing Communication: A Quick Guide, I brought up measurement multiple times and with good reason. If you’re not measuring what you are doing, you have no way of knowing if it is working or not. While there are many things we can measure, I’m going to focus on only two areas in this article: your website and social media. You likely have a website and are publishing content on a regular basis which you’re then promoting… Read More »Marketing Communication: What should you be measuring?

Marketing Communication: A Quick Guide

Reading Time: 12 minutes Marketing communication has changed dramatically over the years. There was a time when we had fewer options. You could run an advertisement or have a special event to get attention and cultivate leads. It’s not like that anymore. Sure you can still do those things but only doing those things is kind of like bringing a ten-speed bike to a drag race against a Dodge Charger. You will have shown up but it’s pretty obvious the Dodge Charger will win.… Read More »Marketing Communication: A Quick Guide